STEEL STRETCH is a stretching studio created by Anastasia Tihosha.
About the project: the idea of the logo is a person, which is conveyed through a simplified abstraction. The dot is the head and everything else is the body. The logo should convey lightness, flexibility, grace, smooth lines. The brand should look high quality, expensive, premium. The customer's wish was a golden color.
To build the concept of the brand, smooth lines were used in the design, along with a strict and sharp font, which speaks of the steel result that the studio gives.
In order to avoid unnecessary pathos with additional colors for the brand, I used black and white. Stone became the material. So the sign will be in gold color on stone materials, which will add high cost and speak of quality at the same time.
